The New York Post has published a rather disturbing coulmn from sports writer Phil Mushnick about the “urban” branding of the Brooklyn Nets, in which Jay Z is a co-owner of the basketball franchise.The New York Post's sports columnist Phil Mushnick may find himself getting some unwarranted attention after he wrote an offensive column article relating to Jay Z 's re-branding of the Brooklyn Nets' basketball team. According to Time magazine, Jay Z is a minority owner of the basketball team and he "pushed for the new black and white color scheme."
In his column, published online today (May 4, 2012) Mushnick questions the Nets' decision to 'allow' Jay Z to "call their marketing shots." In his diatribe, which has been condemned by Spinner.com as racist, he continues "what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new "urban" home - why not have him apply the full Jay Z treatment? Why the Brooklyn Nets when they can be the New York N------s? The cheerleaders could be the Brooklyn B----hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay Z hip? Then go all the way!"Do they believe that Jay-Z is “urbanizing” the Brooklyn Nets, as well?
Jay-Z has yet to comment on Mushnick’s column.
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