Sunday, 15 July 2012

[BG] Coca-Cola cancels Ronaldinho’s £500,000 a year contract for being seen with Pepsi cans

The famous Brazilian footballer Ronaldinho committed a fundamental cardinal marketing slip at a recent press conference where he was seen with two cans of Pepsi. The error cost him the £500,000 a year contract with Coca Cola, terminating the deal.

The company said it had no choice but to terminate the contract which was due to run until 2014.

Ronaldinho reportedly took a sip from one of the cans during the question and answer session for his new club Atletic Mineiro which he joined last month. A very costly mistake :(

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